ADCOLOR FUTURES 23
Branding, Art Direction, Print_2023
ADCOLOR FUTURES is a unique program that is dedicated to identifying and nurturing the next generation of leaders in the advertising, marketing, media, and public relations industries. The program offers sponsorship to attend the ADCOLOR Conference & Awards, career training through ADCOLOR University, short and long term mentorship, as well as activities designed to inspire creativity and build camaraderie.
The design system takes the following quote from the ADCOLOR 2023 theme theme (Double Down, Double Up) as inspiration for the typography and forms: “…strength and the multiplication of our individual efforts, amplifying them into a united force.” The variable type ‘tiny’ conveys this essence through its multiplying dots merging into one unified, amplified form. The dots represent connection, community and strength in solidarity.