CMAB California Freestyle Volume II

Motion Graphics for Advertising Campaign_2023

In crafting the animation backdrop for California Dairy Milk's vibrant commercial, we teamed up with Steelhead and Deutsch LA. Together, we fused the rhythmic vibes of Latin Pop, Country, and Reggaeton with captivating visuals. Inspired by California's iconic imagery—think waves, suns, and golden landscapes—we tailored illustrations to echo the unique spirit of each music genre.

From the chic allure of Latin Pop to Country's heartwarming hues, and the lively zest of Reggaeton, our designs danced to the beats of the music. This campaign beautifully encapsulates California's essence, blending art and sound in harmonious celebration.

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