CMAB California Freestyle
Limited Edition Packaging_2022
California Freestyle, a collaboration from Real California Milk with Latina singer-songwriter CRYS, captures the intersection of California music and delicious, sustainable dairy. California Freestyle is an entertaining, music-driven campaign that celebrates what we love about California—the diverse places and diverse people and cultures within our state.
The song is available to download and stream on Spotify, Apple Music, and other streaming platforms. In addition to the single and music video, our design team created Real California Milk, a one-of-a-kind playable record made from a wheel of real cheese from the Golden State.