Deutsch LA
Brand Identity Design_2020
![](https://freight.cargo.site/t/original/i/46c1aad71bc8a03ac3273ecade6c6a9e43d92568fcc4c0ed9fae3c5e37615c9c/DLA_heads.png)
In the midst of the pandemic of 2020, Deutsch LA split from Deutsch NY and needed a new visual identity. It had to be one that would speak to the advertising industry, and reflect the new positioning aligned with the roots of the company that is situated at the convergence of entertainment, culture, and technology at the heart of Los Angeles.
The new visual identity represents the various talents and the diversity of thought at the company, bringing these values to life with fun animations and adaptable faces.
![](https://freight.cargo.site/t/original/i/55e96f2bb757a908fc784c878c0938c1fb779e32aea5e8210b33e63380be0c9d/BouncingBalls.jpg)
![](https://freight.cargo.site/t/original/i/ecdf785c19006aa4ab1c6744f93c84413a393fb0d032c84000766c540684c8c2/Black_White_Face.jpg)
![](https://freight.cargo.site/t/original/i/8393f1fdfdc6c3a34282df06c325a18970429b33cc5d561d4b1db2c456eac7b1/FacesDrawing.jpg)
![](https://freight.cargo.site/t/original/i/87a393bab1d5828ebd45c84dd625532a1b2ecda58b926b5850fc60a38517dd0a/Faces.gif)
![](https://freight.cargo.site/t/original/i/aa0c75a7b129084c3e9a590a339859ef3406e69ccdae276dc978016f4bdf55b2/Font_Black.png)
![](https://freight.cargo.site/t/original/i/8ad312d8cba93afc729814d66c503266d99cd84e2858dd1fefa20e3739f8d65f/Color_Palette.jpg)
![](https://freight.cargo.site/t/original/i/597d047c8211ae9d1a2e65ec0b8d18b97f8afdd8a12e1fbdf11e0e7eea812c19/Illustration.jpg)
![](https://freight.cargo.site/t/original/i/4ddab1caf6caf0c41569455ad18341c591c860f2ad7e099af4023c257f72fd4b/Logo_CustomType.jpg)
![](https://freight.cargo.site/t/original/i/664d9fe72dfa39a39e7cbdfc024b1f1e6f43470b22ebca310cad77b3c0bff122/Box.jpg)
![](https://freight.cargo.site/t/original/i/51d71850a3a1136bfa9c6541b82bc01250129d975d8a34818c5df3ec4852be75/DLA_Happy.gif)
![](https://freight.cargo.site/t/original/i/2cb54e8f36cbd527fb87263240d4014f8f8d7b1e7c7be9ecbb8eaff53e9b4ebc/DLA_Headsets.gif)
![](https://freight.cargo.site/t/original/i/e9366dd444ac1ab32574cb06a927a940be45e57d59e09b20d440e1b24180cf11/DLA_Ray.gif)
![](https://freight.cargo.site/t/original/i/70fb8c2078d1feaf4e4167f88c92b0902df7d075af1fb570157a7f3113124ebf/Posts.jpg)
![](https://freight.cargo.site/t/original/i/df0bf2b028e6ceac62f57605ba71fa63b5e64bad286776718576f840204d8729/DLA_Board.jpg)