Giro Aether
Campaign Visual Direction_2018
Giro is an American manufacturer of snow and cycling helmets, goggles, apparel, and shoes, as well as soft goods for cycling, skiing, and snowboarding, based in Santa Cruz, California. They came to Deutsch LA looking to refresh their advertising voice and tone and visual direction for the ads for their new Giro Aether Helmets.
The design team at Deutsch LA delivered the art direction and visual guidelines with directions of color, placement, typography, and composition for print and digital campaigns.
