Love&Sports
Visual Identity System_2022
![](https://freight.cargo.site/t/original/i/d65f4f6d6f30d925685385f6d8b54c0daf58a8bd5e7c1574ae69802a5d1c10a8/Love-Sports_001.jpeg)
The right clothes can make you feel🔥🔥🔥and spark some bold moves. With Love & Sports, the mission was to launch high-performance wear as bold & bright as the people who rock it—all while keeping it affordable and accessible by partnering with Walmart. So our design task was to create an equally bright & bold Visual Identity System.
This system supported creative materials across the brand’s launch campaign, social channels, and online experience. Taking inspiration from the products’ design and colors, we created a bold, modern-retro look by pairing photos with repeating logos. We also expanded our system and leveraged the ampersand to frame creative and call attention to the intersection of the two worlds.
![](https://freight.cargo.site/t/original/i/eb68a6b65ddb1a360bf951408412253c76ea50a01e05f6bcf8c32373954a7784/Love-Sports_003.jpeg)
![](https://freight.cargo.site/t/original/i/d40b469eac1f9bcaa7ce9e96327fefabe7bd9a07587e15036d0626174eb09245/Love-Sports_004.jpeg)
![](https://freight.cargo.site/t/original/i/ce222e90f08dcd513b09938fdf327c9dc1bdf4dc1c04f4d40e3de10be8ec1c0e/Love-Sports_005.jpeg)
![](https://freight.cargo.site/t/original/i/fc97c30cde14bc6c62e6c40532ba1a34676f0a7bcc0ff0bb082d3735d2a3d45f/Love-Sports_006.jpeg)
![](https://freight.cargo.site/t/original/i/3c9b19cdb270165b3e3c3d86138204a5539d0ac361ef18bd8ead0e4c4b67ec50/Love-Sports_007.jpeg)
![](https://freight.cargo.site/t/original/i/b95f1ac07a1d4bf11a9f1e8984dc5e4423eea816f8c2215549cdd03593c73a17/Love-Sports_008.jpeg)
![](https://freight.cargo.site/t/original/i/7d4052dd3d2035e3fb6be20dd0e0c0426082c9cca385a4306f7813b6fb983ac6/Love-Sports_009.jpeg)
![](https://freight.cargo.site/t/original/i/955d086314d14a3090fa80054ab539d1196a84c8a391a0f329bebdfb2dafcac9/Love-Sports_010.jpeg)
![](https://freight.cargo.site/t/original/i/0ac459a49c24f556cc3ef109240bfbb00abce776ecd8e4602db482f99ec8c22c/Love-Sports_011.jpeg)
![](https://freight.cargo.site/t/original/i/b3dd6274adb633b70623dc8a35705c14e4026564d7814fb802a98a15c0af0a4c/School.jpg)
![](https://freight.cargo.site/t/original/i/b2168f6d6106403dd2e5b1bf92ccf8734443875fba95a29fddafd4e72b22469f/Love-Sports_012.jpeg)
![](https://freight.cargo.site/t/original/i/0f89a7226ce7461698fe02cc763f28a83131e3bfdf9c597f54abbde08595f75f/Love-Sports_013.jpeg)
![](https://freight.cargo.site/t/original/i/2e5beebbf429de7140f71eac51addad1ad159ab56730d79acef759c0cb682aa5/Love-Sports_014.jpeg)
![](https://freight.cargo.site/t/original/i/cbf2bcc87fa18fbbe712637569c2f383accd8ec087b989363bb4df000e578e86/Love-Sports_015.jpeg)
![](https://freight.cargo.site/t/original/i/1e2d582b04a3d4d32fda5e937784bf6c2d88aeba8ff782876874f4b9b10a3ccf/Beach_rev.jpg)
![](https://freight.cargo.site/t/original/i/f408b16330262e0356f6258045f2d4770ec3963357e49b1f3cda7a3fc1e5398f/Love-Sports_016.jpeg)
![](https://freight.cargo.site/t/original/i/6cb7379a2c8943b5896de0951f24db2ffb9571734aed8106e8045484ead91279/Love-Sports_017.jpeg)
![](https://freight.cargo.site/t/original/i/03f0720099797bd5208deefe7edff3ae9fd021c5da67883ad9d8b307c72e1642/Love-Sports_018.jpeg)