Visual Identity System_2020

           We love our pets and the PetSmart brand, so we created a Visual Identity System that unleashes the pet lover. We brought to life a revamped design toolkit to launch the new campaign tagline “Anything for Pets”—to create materials across multiple channels and campaigns leveraging the iconic red ball from Petsmart’s iconic logo, to add playfulness with illustrations, to update bright colors for digital use, and to apply new friendly typography with characters inspired by the red ball.

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