Slurpee
Brand Identity Design_2019
![](https://freight.cargo.site/t/original/i/a0964c72e3f1e4ffe9e9d2109d7af631c216293a02935b81e0f60828a4f66561/Slurpee_Iridescent_19x6_small.gif)
Slurpee® is one of the most iconic American brands.The frozen carbonated drink sold exclusively at 7-Eleven stores has been around since the 1950s. The Deutsch LA Design team reimagined the brand identity with a logo design refresh that respected the equity and history of the brand, and added a new color palette inspired by rainbow colors mixed with free-spirited language and bold attitude to express the new visual identity.
![](https://freight.cargo.site/t/original/i/388b3308d992642450c55424a8f44ef24dab52959a92f5dce4ccc368596d6363/Slurpee_02.jpg)
![](https://freight.cargo.site/t/original/i/3eba13861f5f50afec9b48fa68bf6edee9330817cc371e0abe2ede5661f2b124/Slurpee_01.gif)
![](https://freight.cargo.site/t/original/i/355aa8d09b5e31e04916348ae793f7c326a1e492e8e60d8fcfc3aa3a03db0d2d/Slurpee_04.jpg)
![](https://freight.cargo.site/t/original/i/5cdf32810a384f2350cd5d7eeec8bf7dc07a7eb956d5e5490cf8048ba9186f8e/Slurpee_03.jpg)
![](https://freight.cargo.site/t/original/i/701637021721370855c82488a7b2bf50ff968a95c1fbb7953f824a01fc431a69/Slurpee_09.jpg)
![](https://freight.cargo.site/t/original/i/d7f4601abfc17b5bc669c41338431f22718186a9eebfd6569be93ed23f7e7019/Slurpee_05.jpg)
![](https://freight.cargo.site/t/original/i/7dc7ba9132860ea3394e8c826f4a0b6480ab6cdd37975fd04e387a84687417f1/Slurpee_10.jpg)
![](https://freight.cargo.site/t/original/i/54db8d5363c11cf4b5e95fd930818de3aa780e250826303a9439ba0d5e389651/Slurpee_07.jpg)
![](https://freight.cargo.site/t/original/i/faf071f94fdbb9297f898cca227ba1f9be3d5e724fe73201ece2322300ebff67/cup_1.gif)
![](https://freight.cargo.site/t/original/i/b7bad654ae63d41f27a3c35132e0978dcf55a74c1fe808ea2fa3d0f21f132ca1/Dollup1_1.gif)
![](https://freight.cargo.site/t/original/i/c92f806ed005b32bb403a38544934ff6b608659361790db68dca43cdb1b08339/Dollup2_1.gif)
![](https://freight.cargo.site/t/original/i/4597b0b60873fb29d66d779c50e1f44aa2e7299e985ae2b634fd9bdcac4292de/Slurpee_06.jpg)
![](https://freight.cargo.site/t/original/i/2d379eb7ee80b9a89a3e6feec68ee87d2222a26d0c472c853e11db32d7d96b6d/Slurpee_08.jpg)
![](https://freight.cargo.site/t/original/i/76d2fe0c3464ce51f40cbfafc2ddd9d418ec1394299963decb6d8f72dd1b2781/SW-Boards.016.jpeg)