Taco T@g
Visual System for campaign_2022
Taco Bell celebrated National Taco Day 🌮 in 2022 by inviting taco lovers worldwide to participate in the biggest game of tag on social media. Fans were encouraged to tag their friends on a video post shared on social media accounts to play Taco T@g. The tagged friends were rewarded with a heads-up on a delicious taco deal, and they could also celebrate National Taco Day by redeeming a free Crunchy Taco at their nearest Taco Bell branch. The offer was available for dine-in and takeout.
National Taco Day 🌮 is a celebration of one of the most beloved food items in the world, and Taco Bell is the perfect place to celebrate it. The campaign also featured a visual system designed by our design team, which included a motion graphics commercial for TV and social media. 🌮🌮🌮🌮🌮
![](https://freight.cargo.site/t/original/i/005bb3dc4a04007bc2368d16e30489507c6569d5b4d08dadb325356b23d675ba/03_Styleframe.jpeg)
![](https://freight.cargo.site/t/original/i/3ea6964bda6b8ad2bc89ec6ab04450267a16582f48b41153731d6e285bbc7889/05_Symbols.jpeg)
![](https://freight.cargo.site/t/original/i/b1973536d18aa6bcdc581033f0b0be8621da2888b332a41b309e6d2466cf63de/TacoTag_Youreit.jpg)
![](https://freight.cargo.site/t/original/i/cb14e69ffcbc90c8b5eaa4f8442fc04b29efc4631fb874a0189ab9b0dbd400fc/06_Colors.jpeg)
![](https://freight.cargo.site/t/original/i/88ca0d8a1823393b1ae2542f14ba9f7610dad8bd9113da50d539e16418fc5b0a/07_Font.jpg)
![](https://freight.cargo.site/t/original/i/0ad6a7159e3098857ce5826d3ab0f3d3ad5c2f7af649ccfb06eb570f7ee5fa17/TacoTag_Subway.jpg)
![](https://freight.cargo.site/t/original/i/c33bbb0fbc6c00534ef632ecb01630e174a3c6c776b276cce8801d16b2d1cbc7/08_Maze.jpeg)
![](https://freight.cargo.site/t/original/i/1572fa6ed91a189e0e1eaaaa88078b55ac3a860a6ed3d5c7a9030c7bd0c55493/09_OOH_01.jpeg)
![](https://freight.cargo.site/t/original/i/08b28496d0fc95eb3e42899373763f6ffcfa528fb0c7639047946e6de3352f23/10_OOH_02.jpeg)
![](https://freight.cargo.site/t/original/i/3a00beb5dd930d3d5e8e88c334d263adbde12e8c839a796980c31604cb8bad2c/11_OOH_03.jpeg)
![](https://freight.cargo.site/t/original/i/82f8aebc6a6990d89b7cd1087b90952e9da45fcdddc9acf685597a4a127c6c3f/12_WildPostings.jpeg)
![](https://freight.cargo.site/t/original/i/68865dc41274263f187c49ac42ec71abacc2ae7e6b31b6f7e81923fd1dee1d9b/13_Social.jpeg)
![](https://freight.cargo.site/t/original/i/fb75e44c797cc87fb52560e32bbcd3a9210a226f4898fe6a10086275c783da93/14_Swag.jpeg)
![](https://freight.cargo.site/t/original/i/8b2766ccae531ba0013f84cb430134d596395b664843329da910fdf768d41a8d/15_Overview.jpeg)