Brand Identity System_2023
Percept provides athletes the ability to be creative and expressive through control.
The design approach celebrates the expressive nature of control through handcrafted elements, emotive typography, and imagery that unveils intimate details from the perspective of each athlete. A custom, handwritten typeface was created to authentically capture each athlete’s voice, further adding depth and narrative to the design.
Editorial, typographic lead layouts allow us to highlight the details behind control, utilizing contrasting typefaces to create both sophistication and warmth. The campaign colors take inspiration from the racquets design, balancing the core green base colors with lively accents of pink and lime to infuse content with a playful dynamism.